How CTV measurement can be used to boost ad campaign performance
With Connected TV (CTV) dominating living rooms across the world, advertising on it remains one of the most popular marketing channels. Unlike panel-based linear advertising, CTV ad campaigns can be measured more precisely and accurately due to their real-time, connected environment. Moreover, advertisers can also capture additional information such as IP address, device type, timestamp, […]
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Maximising network efficiency with peak offloading in Telco-CDNs
Rationale of Telco-CDN As video services continue to shift towards IP-based platforms, the demand for data delivery is skyrocketing. This surge in IP traffic, particularly for video services, has presented a significant challenge for network operators. To address this challenge, Content Delivery Networks (CDNs) have emerged, offering a distributed infrastructure with servers positioned closer to […]
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Digital TV Europe’s Video Tech Innovation Awards 2023: Quortex Link and our In-Stadium Experience come top!
What a winning team! Two of our Video Network solutions were winners in Digital TV Europe’s VideoTech Innovation Awards 2023, at a ceremony in London last night. As a testament to our leadership position and innovation, our pay-as-you-use self-service SaaS distribution platform Quortex Link won Content Distribution Innovation of the Year competing against eight nominees. Not […]
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A guide to video encoding
With the unprecedented choice and quantity of screens to watch video content on, video encoding has never been so important. Video encoding is a process that compresses and optimises video files to enhance their compatibility for a range of devices and platforms. As technology continues to expand, effective video encoding is crucial to ensuring that […]
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Mild, medium or spicy? A solution for every cloud flavour preference
Adding spices to food can elevate a dish instantly – going from tasty to extraordinary in a matter of seconds – but it requires certain skills and an understanding of flavours to get the recipe just right. Similarly, the adoption of SaaS for video delivery has the potential to elevate businesses, but doing it right […]
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Application tailored latency: the way forward for monetising sports streaming at scale
With the high price of sports content rights, streaming providers are looking for new ways to monetise these investments. The good news is that streaming offers providers new routes to revenue with applications for betting, watch parties and multi-angle views. However, streaming providers face a challenge achieving the right levels of latency – particularly for […]
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Cut costs of long-tail channels with Just-In-Time streaming technology
Long tail channels, with their specialized content and smaller, more targeted audiences, can be expensive for service providers to deliver efficiently. However, with the right technology and approach, providers can cut costs while still delivering a high-quality viewing experience. Just-in-time streaming technology is one such approach, allowing providers to reduce storage and delivery costs by only streaming content when it is actually being watched.
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The Synamedia Quortex approach to live streaming with Amazon EC2 Spot Instances
Synamedia Quortex demonstrates that EC2 Spot Instances can be used for time-critical services like video streaming. This creates an interesting new option for events and for streaming with unpredictable and highly variable loads. The solution is complementary to other AWS options and can be combined with savings plans or reserved Instances to reduce the costs […]
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Why FAST Channels don’t need to be a shared success
Blink and you could miss it. The emergence of FAST and its breakneck speed of change sometimes makes one feel like they are competing with F1 and NASCAR drivers. But rather than creating your own manic, nerve-racking version of the 1990s action movie Speed, where Keanu Reeves and Sandra Bullock must keep the bus moving […]
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Is your streaming TV service prepared for the future?
Television. It has been around since the 1920’s and has constantly evolved: from a tone, a line, and an image; to black & white, color, and more. The delivery and consumption of content has also continued to evolve at unprecedented rates. One hundred years later, TV is still thriving, and we know that more evolution […]
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