A new start. A new website. The Sposa Group offers premium designer wedding dresses and fitting services to give women their dream day. And when creating a new entity, separate from their corporate brand, they wanted a seamless website that matched their premium service.
A platform with beauty and brains Our goal was to create a new website that operated independently of the parent brand, with multiple backend control points for different users. That separated their services between corporate and customer-facing, while still promoting their different locations in Sydney, Canberra, and Melbourne. Usability was critical, and so was speed.
Lifting the veil We set up a new WordPress Multisite with WooCommerce multistore to share product lines and images across their suite of sites. With each location-specific site separated, this allowed for independence for each store owner, and no SEO competition between the brands.
No rain on this wedding day Good SEO results don’t happen overnight—but they do happen. Their new domain now takes pride of place on the first page of Google, and is generating consistent bookings and sales. They’re helping more women have their dream day.
Journey of discovery
“It's been a pleasure working with PWD for almost a year. Oliver is always available to answer any questions or have a chat. Any items of discussion are actioned promptly. I appreciate the transparency and the work he puts into The Sposa Group.”