SEO (Search Engine Optimisation) is the process of optimising your website for targeted search traffic by improving your position or rank in search engine result pages (SERP). Increased rank leads to enhanced visibility by potential clients and more sales or enquiries.

SEO's primary benefit is completely free traffic to your website without the need for paid advertising services like Google AdWords, Facebook Ads, or similar PPC (pay per click) campaigns.

Unfortunately, Google doesn’t publish specific guidelines on the best SEO strategies for improving your website’s SERP position, making SEO challenging. The majority of Google’s revenue is generated through their AdWords PPC platform, so helping your business capture free traffic doesn’t align with their business model.

When a client searches for the keywords “SEO Perth” on Google, the first few results that show up receive the most clicks and website traffic. The results on pages two onwards only receive a small fraction of the clicks and search traffic.

As you can see, we’ve successfully optimised our PWD website to appear near the top of the page for “SEO Perth” so that we can help clients when they require a local Perth SEO company.

If your business isn’t showing up on the first page of search results, you may be invisible to clients who require your products or services. The simple answer is to optimise your site for search engines using proven SEO strategies that allow clients to find your business. The only alternative is to use Google Adwords and pay for each click that potential customers make when searching for keywords that align with your products or services.

Search Engine Optimisation (SEO) works by carefully reviewing and optimising your site for each of Google’s 200+ ranking signals.

SEO works by carefully optimising each of the signals that Google uses to determine your website's rank. Ultimately, SEO works by making your website more relevant and providing a high-quality experience to users. However, as you’ve seen above, the process certainly isn’t simple, and there is no perfect method that Google recommends for SEO growth. SEO is a long-term investment in your business that pays dividends for years to come.

Our digital marketing experts can help your company achieve the SEO growth that your business needs for now and the future. We have over 30 years of combined experience as SEO specialists. We are dedicated to helping Perth businesses reach their SEO goals.

• Technical SEO: Optimising the foundational technical aspects of your website.
• Content Optimisation: An SEO content specialist audits and optimises your content's keyword density and topical relevance to outperform your competition.
• Link Building: Building high-quality, authoritative links to your website through our outreach link-building program.
• Mobile SEO: Your rankings on desktop and mobile tend to be different. We ensure your website is mobile-responsive and able to rank for mobile searches.
• SEO Auditing: An SEO audit is a great way to pinpoint what needs to change on your website and set a benchmark for future performance.
• International SEO: Optimise your website to increase organic traffic globally.
• Ecommerce SEO: An eCommerce SEO campaign is quite different to traditional (local) SEO. Our team of digital marketing experts have years of experience optimising websites for eCommerce brands.
• Local SEO: For businesses only concerned with ranking in one location. Our SEO consultants can grow organic traffic for local businesses like plumbers, electricians, or other local businesses.
• SEO & Website Migration: We ensure that when your new website goes live, you don't drop off the face of Google.
• JavaScript SEO: Ensuring your site can be crawled by Googlebot. What Google sees and what a user will see are two very different things. Our own website is built using a JavaScript framework; we're experts in JavaScript SEO.

SEO costs can be one of the most challenging aspects for businesses that have decided to enhance their search position. The confusion level is perfectly understandable because SEO services are offered at such varied price points from $5 to $1M+.

SEO costs vary a lot depending on your business and your plans for search domination.

Pro Tip: If an SEO company provides you with pricing information before they understand your business, then it’s time to run!

Here are the crucial questions that will determine the cost of SEO services:

How competitive is your industry?

• How is your website currently performing?
• How ambitious are your SEO goals?
• How aggressive is your timeline for SEO?
• How much search competition exists in the area that your business operates?
• Are there any previous SEO issues that need to be addressed?

While we can’t give you an accurate indication of pricing on SEO services, we can definitely help once we understand your business. We’ll ask the important questions to deliver real results that will maximise your digital marketing ROI. Your business is unique, and the pricing that we provide will be too.

Choose an SEO company that takes the time to understand your business by asking the right questions. Talk to us today for an accurate indication of pricing for your search engine optimisation needs.

Content marketing is an important element of SEO. Businesses have an opportunity to differentiate themselves by creating fresh, valuable and relevant content that audiences will go out of their way to consume. The very best content marking is educational in nature rather than promotional. Some examples of content that adds value to your reader’s day could include items like websites, blogs, newsletters, YouTube videos or podcasts, or highly sharable content. When it comes to content marketing for SEO, highly shareable content, or "linkbait", is used to acquire backlinks.

An example of content marketing:

A quick example that you may be familiar with is the popular series on YouTube, ‘Will it Blend?’ This channel belongs to BlendTec Blenders – which saw a sales increase of more than 700% after implementing the series. The millions of people that watch these videos aren’t blender enthusiasts. They’re watching something entertaining and then sharing this with friends.

Similarly, Air New Zealand’s ‘most epic safety video ever made’ has more than 21 million views. They have become known for their excellent content that is easily relatable and highly sharable, even for those who aren’t booking travel.

Entertaining and engaging your audience properly creates brand awareness and loyalty like no other while simultaneously contributing to SEO success.

First, it's essential to understand the way that Google ranks websites. At a fundamental level, Google displays the best quality, highly relevant content for users first. Google wants search engine users to receive the information that they need fast. However, over two hundred different ranking factors can affect your website's position (rank) in search engine result pages (SERPs).

Here are some of the most important ranking factors that Google considers:

Domain-level SEO ranking factors Google examines your domain's history and uses this as a factor in determining the ranking of your website in Search Engine Result Pages (SERP). Important domain-level factors include your domain's age, spam activity associated with your domain, owner information or location, and potential alignment with keywords.

Site Level SEO Ranking Factors Google's algorithm considers your website's quality in determining your rank (position) in search results. Important site-level (on-page) SEO factors include site security (SSL), logical navigation, site architecture, and site map. Any successful SEO strategies must include on-page optimisation to ensure that both Google and regular site users experience safe and seamless browsing.

On-page SEO ranking factors On-page optimisation is the process of ensuring that the technical elements on individual pages of your website are sending the correct signals to Google. Search engines review (crawl) your pages and examine important elements, including keywords, content length, metadata, and internal linking structures. On-page optimisation is one of the foundational building blocks for a successful SEO campaign.

Off-site SEO & backlink profile optimisation Your website backlink profile's quality was still one of the most important sites ranking factors in 2020. Google considers external links to your website (backlinks) from other sites to vote for confidence. The more authoritative and relevant the external link (backlink), the more confidence Google has that you're delivering high-quality content for their users. Building a robust backlink profile is an essential part of any SEO campaign.

User behaviour Google considers how users interact with your website in determining the quality of the content and overall experience. Google uses several metrics to assess user interaction with your site:

Click-Through Rate (CTR): High CTR indicates that the content that you're offering aligns with users search intent.

Bounce Rate: Users that arrive at your site and leave immediately (High bounce rate indicates that the content that you're offering may not align with users search intent or the content is poor quality)

Repeat Visitors: Users that access your site on multiple occasions (High repeat visitors numbers indicate that the content that you're offering is valuable or helpful to users)

Okay, so now that you understand how Google ranks your website, the next question is:

How can I optimise my website for Search Engines?

The time it will take for SEO to deliver meaningful results for your business depends on your website’s current status, existing competition, and industry landscape.

Imagine for a moment that SEO is like constructing a new house, and the construction phase will vary based on your property’s current status.

Has the foundation already been laid (basic On-Page SEO), and has the client previously used an SEO service? OR maybe we need to start with clearing the land (fixing existing issues).

Maybe you’ve already built some trust with the neighbours (existing backlink profile)? OR perhaps you’re meeting everyone for the first time (link building).

As you can see from this example, every website starts from a unique position, and the time taken will vary considerably. However, if you invest in the process, the final result will provide dividends for years – just like building a quality house.

Local SEO optimisation is the process of optimising your website for customers in a specific geographic location or multiple locations. If your business has a physical presence, this allows walk-in customers to locate your office and purchase your products or services easily.

Definitely not here. As a leading SEO company, we only offer the highest quality SEO that delivers exceptional value by maximising your investment return. Is your business website important to you? If yes, then the last thing that you want is cheap, low-quality SEO work.

SEO is like precision surgery for your website, and you need someone who knows what they’re doing! Cheap, low-quality SEO by inexperienced offshore amateurs could rupture your business’s vital organs and attract Google penalties that will result in your website being hidden forever.

Regardless of your website’s current rankings, our SEO specialists can definitely help improve your position in search engine result pages (SERPs.). Our SEO team will also do some preliminary analysis to establish whether search engine optimisation will provide you with an acceptable return on investment (ROI).

SEO is a potent tool for improving the presence of your business. However, execution is everything.

Unfortunately, there are a lot of SEO companies that promise the world and fail to deliver on those promises. If you’ve worked with one of these SEO companies in the past, you’ll understand that words don’t always equal results.

The truth is that SEO is HARD.

But the results are definitely worth the effort and investment.

Anyone that sells you the dream of instantly sailing up the ranks of Google isn’t telling you the truth. The in house SEO team at PWD can get you to the first page of Google in less time than other Perth SEO agencies. However, we don’t sell false expectations at PWD.

We do things a little differently…

We set realistic expectations based on the SEO results that we’ve achieved for customers. We deliver transparent reporting with comprehensive information that allows you to track the progress we’re making for your business. We develop a long-term strategy to ensure that your business continues to rank highly for the right (high intent) keywords.

Yes, absolutely.

Our approach to search engine optimisation is 100% safe for your business website.

We're a white hat SEO company. That means we only use SEO methods that are fully compliant with Google’s terms of service. We don’t risk our reputation or our customers' digital assets with questionable techniques that could result in crippling penalties from Google.

The main difference between search engine optimisation (SEO) and search engine marketing (SEM) is that SEM is a paid medium, whereas SEO is focused on acquiring organic traffic. Search Engine Marketing utilises Pay Per Click (PPC) forms of advertising. An example of PPC advertising is Google Ads (AdWords).

Using Google Ads in combination with SEO helps to form a complete marketing strategy. SEO is what we call a "slow burn", as results can take longer. PPC advertising is used to fund SEO in the short term. Once the website reaches position one, you can turn your ads and expect more leads for less cost.

Ranking on the first page of Google is an ambitious goal. We’ll ensure that you have the very best chance of achieving it. We live and breathe the SEO industry and constantly stay up to date with constantly evolving best practices so that you don't have to. Rest assured your SEO campaign will be utilising the latest research, tools, and technology to reach the highest position possible.

We’re 100% transparent about the time and resources required to reach your SEO goals. You’ll understand the difficulty and investment required from the outset, so there are no surprises.

Although we're based in Perth, we have clients right accross Australia as well as internationally. Our unique optimisation process means our team of search specialists can rank websites in any location.

Regions in Australia we currently provide SEO services are:

• Perth
• Melbourne
• Canberra
• Broome
• Brisbane
• Sydney
• Adelaide
• Darwin