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How To Perform a Comprehensive Content Audit

Your website content is crucial in communicating your message, promoting your product or service, and increasing organic search engine visibility. But how do you know if your content is performing as it should? What if your content is letting you down? You need to perform a comprehensive content audit to get the answers to these questions and more.

Latest articles

How To Perform a Comprehensive Content Audit
How To Perform a Comprehensive Content Audit

Your website content is crucial in communicating your message, promoting your product or service, and increasing organic search engine visibility. But how do you know if your content is performing as it should? What if your content is letting you down? You need to perform a comprehensive content audit to get the answers to these questions and more.

Oliver Wood
Oliver Wood
Decoding the August 2023 Broad Core Update
Decoding the August 2023 Broad Core Update

In the rapidly changing digital landscape, search engine updates are a regular occurrence, and understanding them can be the key to staying competitive. It's important to stay updated to ensure that digital spaces remain accessible. Google’s August 2023 broad core update serves as a timely reminder of this. In this article, we’ll delve into some of the specifics of the update to give you a better understanding of what has occurred.

Oliver Wood
Oliver Wood
Amazon Long-Tail Keyword Business Model
Amazon Long-Tail Keyword Business Model

Whether you’re just starting a new Amazon SEO strategy or trying to make some changes to your existing one, the term “long-tail keyword” has probably crossed your path a few times. Long-tail keywords are integral to the success of any SEO strategy, Amazon or otherwise, and your ability to utilise them effectively can directly influence your returns. That’s why knowing more about long-tail keywords and long-tail SEO, in general, is crucial. This guide will give you the inside scoop on the concept and teach you how to build a successful Amazon long-tail keyword business model. Stay tuned!

James
James
Look After These Important Website Metrics to Stay SEO competitive
Look After These Important Website Metrics to Stay SEO competitive

Discover how monitoring various website metrics can help you improve your SEO and why you need to start looking after website performance metrics now.

Daniel Emery
Daniel Emery
Automate Redirects Using Python + Google Colab
Automate Redirects Using Python + Google Colab

Doing redirects is one of the most painstaking SEO tasks. Yet, it is one of the most important, and it carries a large margin for error. This tool can help.

Daniel Emery
Daniel Emery
Complete Guide to On-Page SEO in 2023
Complete Guide to On-Page SEO in 2023

SEO isn’t simple, easy, or quick. But that doesn’t mean it’s impossible. While there are a host of factors involved when doing SEO, you can make the process much more straightforward by approaching each step strategically.

Daniel Emery
Daniel Emery
Local Government Transformation
Local Government Transformation

With local government elections scheduled for October 2023 and the next State election on the horizon in 2025, now is the time to invest in a robust digital transformation to better connect and engage the people of WA. A month on from another election disrupted by COVID-19, it’s time to take stock of the lessons learned and reignite the push for governments and their agencies to ditch manual processes and embrace the significant opportunities of an inclusive digital future.

Oliver Wood
Oliver Wood
Google Analytics 4 Explained: What You Need To Know About Next-Gen Analytics
Google Analytics 4 Explained: What You Need To Know About Next-Gen Analytics

Google Analytics 4 is set to replace Universal Analytics. After the 1st July 2023, Universal Analytics properties will be unable to collect new data.

Daniel Emery
Daniel Emery
10 Best Digital Marketing Examples To Inspire Your Strategy in 2023
10 Best Digital Marketing Examples To Inspire Your Strategy in 2023

Reach new customers. That’s the goal of almost every marketing campaign. But how do you know what works best to get your products and services in front of the right people? Well, you can take inspiration from successful brands and how they win new customers. In this guide, we’ll take a look at 10 brilliant digital marketing examples. You’ll discover the strategies used in each campaign and how they work. Let’s get started.

Daniel Emery
Daniel Emery
Digital Marketing for Small Businesses: 10 Top Marketing Tips To Get Found Online
Digital Marketing for Small Businesses: 10 Top Marketing Tips To Get Found Online

Having a great product or service isn't enough. You need to get the word out and make sure your target market knows who you are and what you have to offer. That's why digital marketing for small businesses is so important. In this no-nonsense guide, we'll reveal the best ways to grow your small business with digital marketing. No jargon or buzzwords - just 10 proven tactics that work. Let's get started.

Daniel Emery
Daniel Emery
12 Types of Digital Marketing To Win New Customers in 2022
12 Types of Digital Marketing To Win New Customers in 2022

Digital marketing is the best way to get new customers and grow your business.

Daniel Emery
Daniel Emery
Step-by-step Guide To Creating An Effective Digital Marketing Plan
Step-by-step Guide To Creating An Effective Digital Marketing Plan

A digital marketing plan identifies your target market and the value proposition of your brand. It is the framework from which you initiate your various campaigns.

Daniel Emery
Daniel Emery
What is Digital Marketing? (7 Types & How They Work)
What is Digital Marketing? (7 Types & How They Work)

Marketing, no matter what type, is all about reaching potential customers wherever they are. Billboards, magazine and newspaper advertisements, television commercials, are all channels through which businesses can market their products or services.

Daniel Emery
Daniel Emery
How To Market A Business - Your Guide For Online Growth
How To Market A Business - Your Guide For Online Growth

Digital marketing encompasses an ever-growing list of ways to attract clients to your products or services. These include promotions, social media, blogs, advertising, research, SEO and developing your brand.

Daniel Emery
Daniel Emery
Digital Marketing For Small Businesses (6 Top Tips)
Digital Marketing For Small Businesses (6 Top Tips)

Digital marketing is any form of marketing using multiple channels across the Internet. It includes both paid and organic approaches that enable your business to connect with potential customers and convert traffic into sales.

Daniel Emery
Daniel Emery
What Is CPM in Digital Marketing & What Influences It?
What Is CPM in Digital Marketing & What Influences It?

The spending on digital advertising increased by 12% in 2020, with social media ad revenues reaching $41.5 billion. According to Statistica, the impression numbers, year-on-year, have risen by 20%.

Daniel Emery
Daniel Emery
13 Digital Marketing Metrics to Track for Success
13 Digital Marketing Metrics to Track for Success

Every person defines success differently. How you measure the success of your digital marketing efforts all depends on the digital marketing metrics you use. These metrics need to make sense for your business. While sales and leads are two important metrics, they aren’t the only ones (or necessarily the best ones) for you to focus on. So what are the best metrics to use to gauge how well your marketing campaigns fare? Let’s have a look and also see why you should be tracking your digital marketing initiatives.

Daniel Emery
Daniel Emery
Everything You Need To Know About Personalised Marketing
Everything You Need To Know About Personalised Marketing

Personalised marketing is an essential tool in a digital marketer’s toolbox. It is especially effective in this new era where customers are online more than ever before.

Daniel Emery
Daniel Emery
8 Top B2B Marketing Strategies That Really Work
8 Top B2B Marketing Strategies That Really Work

Traditionally, B2B marketing strategies have been spoken about as completely different strategies and processes to customer marketing. However, in recent years, B2B customers are shifting their interest as the digital revolution sets in.

Daniel Emery
Daniel Emery
Ultimate Website Launch Checklist: 12 Things To Check
Ultimate Website Launch Checklist: 12 Things To Check

There is so much that leads up to a website launch. The last thing you want is for your launch to be riddled with problems that could have been easily avoided. If you have designed a website, you are so close to the project that it is easy to overlook certain things. Luckily, we have compiled a website launch checklist for you to work through before your launch. Many of these are things with an easy fix that would otherwise have disastrous consequences for your launch.

Daniel Emery
Daniel Emery
The 6-Step Guide to Building an Effective Digital Marketing Funnel
The 6-Step Guide to Building an Effective Digital Marketing Funnel

An effective marketing funnel is essential for converting interested browsers into paying customers. As almost everything happens online, it becomes important to consider old marketing terms in the context of the internet. To that end, we will consider what a marketing funnel looks like in the digital era. Additionally, we will cover the steps for turning every interested visitor to your website into an immediate, and future, source of revenue for your business!

Daniel Emery
Daniel Emery
Create a Google Business Profile Without an Address
Create a Google Business Profile Without an Address

That’s right, there is a way that you can create a Google Business Profile for your business without compromising the privacy of your address. Before we dive into the main topic at hand, a brief explanation of what a Google Business Profile listing is is due.

Jakeb
Jakeb
Complete Guide To Responding To Google My Business Reviews: The Good And The Bad
Complete Guide To Responding To Google My Business Reviews: The Good And The Bad

Reviews are fast becoming one of the biggest determinants of a business's success. Your customer's rating of your business now ranks higher than even proximity in Google's search algorithm. For some searches, Google will not even display your business if it is ranked below 4 stars.

Daniel Emery
Daniel Emery
How To Do A Competitor Analysis And Why It's Important
How To Do A Competitor Analysis And Why It's Important

As challenges to reaching the top of the SERPs and staying there continue to grow, competitor analysis has become more important than ever. Performed regularly, it helps you understand your own digital properties better. In addition, it gives you the tools and knowledge you need to outsmart your competitors. Below, we take a look at what exactly competitor analysis entails. We’ll also cover how to perform one to give your business an edge.

Daniel Emery
Daniel Emery