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Our Google Adwords Tutorial for Beginners

We talk a lot about SEO and organic traffic on this blog because they’re tied up with having a healthy, profitable online presence. But if you want to give your organic tactics a boost asap, a surefire way to attract attention on the SERPs is through pay-per-click (PPC) advertising.

Latest articles

Our Google Adwords Tutorial for Beginners
Our Google Adwords Tutorial for Beginners

We talk a lot about SEO and organic traffic on this blog because they’re tied up with having a healthy, profitable online presence. But if you want to give your organic tactics a boost asap, a surefire way to attract attention on the SERPs is through pay-per-click (PPC) advertising.

Oliver Wood
Oliver Wood
Top Selling Ecommerce Websites to Help Inspire You
Top Selling Ecommerce Websites to Help Inspire You

Starting an online store and developing a digital strategy can be intimidating. The challenge feels insurmountable if you look to behemoths like Amazon and Apple for inspiration. So don’t. Amazon has 25 years of experience and resources behind its mega eCommerce offering.

Oliver Wood
Oliver Wood
Best Strategies to Speed Up Wordpress and Boost Your Website's Performance
Best Strategies to Speed Up Wordpress and Boost Your Website's Performance

Page loading speeds are important ranking signals to search engines. If your web pages load slowly, losing ground in the SERPs is a certainty. According to Kissmetrics, 40% of visitors will exit a website if it takes longer than 3 seconds to load. That’s a huge chunk of traffic going in another direction.

Oliver Wood
Oliver Wood
How to Choose a Typeface to Match Your Website Design
How to Choose a Typeface to Match Your Website Design

In today’s digital context, fonts and typefaces are terms which mean the same thing and are used interchangeably. Now that we’ve established the lingo, let’s take a closer look at this important visual element.

Oliver Wood
Oliver Wood
What Makes a Good Mobile Website Design
What Makes a Good Mobile Website Design

Mobile-first refers to an initial focus on mobile UX, which is then adapted for the web. The method is considered less buggy than a top-down approach where the order is reversed.

Oliver Wood
Oliver Wood
Call to Action Buttons: Your Website's Secret Weapon
Call to Action Buttons: Your Website's Secret Weapon

Calls to Action (CTAs) are a crucial weapon in any online marketer’s arsenal. CTAs turn website visitors into online customers. When used correctly with target markets and consumer psychology in mind, CTAs can help you hit the bullseye and boost conversions.

Oliver Wood
Oliver Wood
The Benefits of Having a WordPress Staging Site
The Benefits of Having a WordPress Staging Site

Launching your website to the public is like watching your child graduate from high school. They’re on their own, and it’s time for the world to see their potential. Unfortunately, your child may run into a few bumps in the road before they realise the world is their oyster.

Oliver Wood
Oliver Wood
Our Tips & Tricks for Google Ranking Factors
Our Tips & Tricks for Google Ranking Factors

SEO in 2019 takes on a very different landscape to what SEO meant a few years ago. With the development of mobile users, algorithm changes and the inclusion of different search methods, there’s a lot for you to keep in mind.

Oliver Wood
Oliver Wood
Understand the difference between native ads, sponsored content, display ads and remarketing ads
Understand the difference between native ads, sponsored content, display ads and remarketing ads

The world of digital advertising is evolving faster than ever before, and it can even be challenging for marketing executives to keep up with correct terminology.

Oliver Wood
Oliver Wood
Should you use influencer marketing or PPC for the best e-commerce conversions?
Should you use influencer marketing or PPC for the best e-commerce conversions?

Digital advertising has many objectives but for e-commerce stores the end goal is to increase conversions and generate a good ROI for your company.

Oliver Wood
Oliver Wood
How to micro test new product/service ideas using AdWords
How to micro test new product/service ideas using AdWords

Many of the best business ideas have come from inspiration, intuition or in-depth insight into an industry. While some of these ideas have risen to dominate the modern world, such as search engines, barcodes and credit card readers, many fine ideas still result in bankruptcy for their company, due to insufficient demand or failure to properly research customer desire.

Oliver Wood
Oliver Wood
Google AdWords Display Network vs. Programmatic Display
Google AdWords Display Network vs. Programmatic Display

Businesses have numerous options available when it comes to reaching their audience online via paid advertising. With Google AdWords, Bing, display advertising, remarketing, sponsored content and paid social, there have never been more ways to reach your target audience.

Oliver Wood
Oliver Wood
Gain Greater ROI with the Facebook Ad Templates Starter Pack
Gain Greater ROI with the Facebook Ad Templates Starter Pack

This is because Facebook can aid the upper levels of your marketing funnel: Search is where customers look for you but Facebook is an ideal way to find potential customers and widen that audience base.

Oliver Wood
Oliver Wood
How to get the most from your YouTube ads with a strategic approach
How to get the most from your YouTube ads with a strategic approach

Traditional AdWords campaigns are becoming more expensive due to ever increasing competition but YouTube video ads provide a fantastic alternative.

Oliver Wood
Oliver Wood
Bing ad extensions vs AdWords ad extensions – Know the differences
Bing ad extensions vs AdWords ad extensions – Know the differences

When building well-structured AdWords or Bing ads campaigns, you should never leave extensions off your checklist. Extensions are relatively quick and easy to add on both platforms and they have several advantages.

Oliver Wood
Oliver Wood
16 tactics to create highly converting ad copy in AdWords
16 tactics to create highly converting ad copy in AdWords

In these times of increased automation for Google advertising, is there any role left for human creativity? The answer is, absolutely because creativity and human intelligence is still very much required when it comes to creating ad copy.

Oliver Wood
Oliver Wood
Discover the power and pitfalls of call tracking with AdWords
Discover the power and pitfalls of call tracking with AdWords

You will never have successful Google advertising unless you set up conversion tracking in AdWords. With conversion tracking, advertisers can optimise campaigns for best CPA and ROI.

Oliver Wood
Oliver Wood
10 Best Content Management Systems
10 Best Content Management Systems

Maintaining an effective and well-designed website requires regular updates to stay relevant to your consumer. For your website to truly work with your marketing and SEO strategies, you should be ready to make changes in an instant. Luckily, with the use of content management systems, these updates are a breeze.

Oliver Wood
Oliver Wood
How to Build a Website that Encapsulates Your Brand Identity
How to Build a Website that Encapsulates Your Brand Identity

Your website is most likely the first point of contact a prospective customer will have with your brand. It’s where they’ll get the most information about your business, and it’s where they’ll decide to take the next step in their customer journey. The question is, are you leveraging your brand’s full potential?

Oliver Wood
Oliver Wood
How to Use Google Content Experiments to Increase Website Conversions
How to Use Google Content Experiments to Increase Website Conversions

Consumers today are bombarded with more ads and attention-grabbing media than ever before. The biggest challenge for many businesses is cutting through the noise and reaching their target audience especially on the web where attention spans are notoriously short.

Oliver Wood
Oliver Wood
The Power of Chatbots and Why Your Website Needs One
The Power of Chatbots and Why Your Website Needs One

In an age where people need answers at an instant, chatbots have never held such value for your website’s success. Artificial Intelligence is on the rise and installing a chatbot strategy is one sure way to stay ahead of the trends.

Oliver Wood
Oliver Wood
A Beginner's Guide to Technical SEO
A Beginner's Guide to Technical SEO

You may know on-page and off-page SEO, but are you familiar with the 3rd pillar of SEO? Technical SEO makes up the backbone of every successful website.

Daniel Emery
Daniel Emery
A Guide to Different Link Building Services
A Guide to Different Link Building Services

We all know that quality link building isn’t an easy feat to conquer, especially if you’re starting out with your SEO strategy. Link building services help make this process a little smoother by helping you grow your website’s backlinks and increase your SERP ranking.

Oliver Wood
Oliver Wood
Choosing the Best Wordpress SEO Plugins
Choosing the Best Wordpress SEO Plugins

If you want to ensure that your content is getting ranked on Google, you need an SEO plugin. It’s true that WordPress offers an array of impressive features to help you build a fantastic website. However, there’s always room for improvement when it comes to your SERP ranking.

Oliver Wood
Oliver Wood