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Everything You Need To Know About Google Analytics 4

Finding out who your target audience is, and how they interact with your website allows you to make more informed marketing decisions. Google Analytics 4, using novel approaches to data collection and reporting, will elevate your ability to market where it matters most.

Latest articles

Everything You Need To Know About Google Analytics 4
Everything You Need To Know About Google Analytics 4

Finding out who your target audience is, and how they interact with your website allows you to make more informed marketing decisions. Google Analytics 4, using novel approaches to data collection and reporting, will elevate your ability to market where it matters most.

Daniel Emery
Daniel Emery
How a Well Optimised Google My Business Profile Helps You Reach New Customers
How a Well Optimised Google My Business Profile Helps You Reach New Customers

Google My Business (GMB) is a great tool to boost your business’s online presence and improve your local SEO. When optimised well, it offers an efficient way for potential customers to find you via Google Maps or a simple Google search. Whether you already have a website or are just starting to put your business on the web, we talk you through how GMB works and how it can work for you.

Oliver Wood
Oliver Wood
What You Need To Know About The Upcoming Google Page Experience Update
What You Need To Know About The Upcoming Google Page Experience Update

As the name suggests, the Google Page Experience update aims to measure how much users like or dislike using a website. This measurement will affect where websites rank in search engines. The Page Experience signals include Core Web Vitals, such as page speed, but also safe browsing, mobile-friendliness, and interstitials.

Oliver Wood
Oliver Wood
Choosing the Right Digital Marketing Agency for your Business
Choosing the Right Digital Marketing Agency for your Business

Marketing is all about getting your target market’s attention. With over 4.2 billion users on social media, and even more with internet access, people’s attention has shifted to the internet. Marketing has copied this trend and has become increasingly online. Now, digital marketing is fundamental to most businesses' campaigns.

Oliver Wood
Oliver Wood
How a Holistic Digital Marketing Strategy Can Increase Your Bottom Line
How a Holistic Digital Marketing Strategy Can Increase Your Bottom Line

Having a website is no longer enough to compete online. The landscape is increasingly competitive and consumers have more choices than ever before. Effective digital marketing is necessary to give your business a competitive advantage and distinguish your products or services.

Daniel Emery
Daniel Emery
The Complete Guide to SEO
The Complete Guide to SEO

As we usher in a new year, so do we welcome new and exciting opportunities for growth in the online marketing field.

Daniel Emery
Daniel Emery
10 Small Business SEO Tips + Small Business SEO Checklist
10 Small Business SEO Tips + Small Business SEO Checklist

If you own a small business, you’ll be well aware of the impact that visibility and a strong online presence can have on the growth of your company. After all, so many people are using the internet nowadays to find the product or service they are looking for. Gone are the days where people used phone books and leaflets to source the best business possible.

Oliver Wood
Oliver Wood
SEO Statistics: 34 SEO Statistics Impacting Your Business In 2021
SEO Statistics: 34 SEO Statistics Impacting Your Business In 2021

In the ever-developing world of search engine optimisation, it is important to keep track of any changes that may impact this online marketing tactic that so many of us put into practice. While its definition stays the same (a tool used to improve the visibility of your website), the way in which it functions is changing every day.

Daniel Emery
Daniel Emery
The Complete Guide to eCommerce SEO
The Complete Guide to eCommerce SEO

The prettiest online store on the web isn’t worth a penny if it doesn’t get traffic. And while paid ads are a surefire way to bring customers to your door, they don’t provide nearly as high of a return on investment as organic traffic.

Daniel Emery
Daniel Emery
What Is A Marketing Funnel? 
What Is A Marketing Funnel? 

Marketing is a field in which the techniques and methods are constantly growing, changing, and adapting to consumer behaviour. As such, there is a lot of debate surrounding the marketing funnel and whether it is still relevant in the buying process today.

Letti
Letti
Telling Your Tale with Google Web Stories
Telling Your Tale with Google Web Stories

Google Web Stories, the newest WordPress Plugin now in beta, provides one more tool to help you capture your mobile audience’s attention, keep them engaged, and turn them into customers.

Oliver Wood
Oliver Wood
Using Local SEO to Bring Customers to Your Doors
Using Local SEO to Bring Customers to Your Doors

Local SEO (search engine optimisation) is a powerful tool to help build your business by attracting customers who live right in your backyard. We all know how convenient it is to find an online mega-retailer that stocks everything—all we do is hit a button and presto!

Daniel Emery
Daniel Emery
Turning Data into Insights: Google Planning Tools
Turning Data into Insights: Google Planning Tools

Think with Google offers a free suite of tools for advertisers to learn about consumer behaviour and how that translates to marketing messages and paid ads. With these free tools, PPC experts can gather information about their audience’s behaviour and apply what is learned in their paid campaigns. Below we have highlighted available tools and how to use them for paid campaigns.

Oliver Wood
Oliver Wood
Getting to know the Google AdWords Editor
Getting to know the Google AdWords Editor

Excellent organization and productivity are key skills when Optimising your PPC campaigns for best results. When it comes to managing large AdWords accounts, one of the biggest mistakes PPC marketers commit is failing to take advantage of the AdWords Editor tool.

Daniel Emery
Daniel Emery
THE BENEFITS OF ONLINE ADS AND HOW THEY CAN HELP YOUR ONLINE PRESENCE
THE BENEFITS OF ONLINE ADS AND HOW THEY CAN HELP YOUR ONLINE PRESENCE

Building your online presence is one sure way to guarantee that your brand stays on consumers’ lips. With a prevalent online presence, it will be only a matter of time until you see your business’ sales skyrocket. Growing your business online comes with many benefits that are just waiting for you to fully utilise. To unlock one’s online potential, many marketers turn to online ads.

Oliver Wood
Oliver Wood
10 Easy Link Building Strategies that Actually Work
10 Easy Link Building Strategies that Actually Work

Link building and improving your SERP ranking go hand in hand. Your SEO simply won’t work without the likes of effective link building strategies. Link building is essential in establishing authority and value for your website which in turn improves your page ranking and brings more traffic to your website.

Daniel Emery
Daniel Emery
How to Create Mobile Friendly Content
How to Create Mobile Friendly Content

With nearly 60% of online searches being done through cellular devices, it’s more important than ever to be creating mobile friendly content. With an estimated 63,000 Google searches taking place every second, it would be a travesty for your business to miss out on the growing mobile demographic.

Oliver Wood
Oliver Wood
What is Blogger Outreach & How it Can Help Your SEO
What is Blogger Outreach & How it Can Help Your SEO

If you’ve been in the marketing game for a while or you’ve dabbled in the likes of social media, you may have come across the term “blogger” before. If you haven’t, bloggers are an extension of influencer marketing where people share their thoughts and opinions online through written or visual content.

Oliver Wood
Oliver Wood
BUILDING YOUR ONLINE PRESENCE WITH INFLUENCER MARKETING
BUILDING YOUR ONLINE PRESENCE WITH INFLUENCER MARKETING

In today’s world, getting your business seen and heard has never been more difficult. There are new pieces of content being churned out by the second which may leave your own communication strategies drowning amongst the many.

Oliver Wood
Oliver Wood
9 WAYS TO INCREASE YOUR DOMAIN AUTHORITY
9 WAYS TO INCREASE YOUR DOMAIN AUTHORITY

The main goal of any SEO strategy is to get your website to the number 1 position on Google. Of course, there are many factors that go into landing yourself on this highly coveted spot. One of which is your level of domain authority.

Daniel Emery
Daniel Emery
Oliver Wood Perth-Boosting Company Revenue via Digital Marketing
Oliver Wood Perth-Boosting Company Revenue via Digital Marketing

Did you know that the right digital marketing strategies can turn around the fortunes of both big and small companies? What you need to do is to identify your main goals and your target group, then, through research, find strategies that will work for your business. With this information in mind, your next question will likely be about the right people to consult.

Oliver Wood
Oliver Wood
How to Increase Backlinks that Matter
How to Increase Backlinks that Matter

Building backlinks is a difficult feat on its own. However, with the likes of different link building strategies, there’s always a way to get yourself a good number of backlinks. Generating links of high-quality value, on the other hand, is a whole different story.

Daniel Emery
Daniel Emery
6 Tips to Get Your Blog Post Ranked on Google
6 Tips to Get Your Blog Post Ranked on Google

Blog SEO makes up an important component of your website’s overall ranking on search engine result pages. This SEO strategy offers an effective route to get your site ranked for specific and relatable keywords all while still focusing on serving your target audience’s needs.

Oliver Wood
Oliver Wood
Everything You Need to Know About Off Page SEO
Everything You Need to Know About Off Page SEO

Everyone wants to see their content rank on Google. While their focus might be on their on-page optimisations, it’s off page SEO that really pulls its weight when it comes to SERPs.

Oliver Wood
Oliver Wood