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Why SEO is an Ongoing Process

SEO would be a one-time task in an ideal world. An organisation builds your site and optimises the content for your target keywords. Then with a bit of promotion your site starts to rank at the top of the search results. If only this were possible you would be getting an excellent return on your investment.

Latest articles

Why SEO is an Ongoing Process
Why SEO is an Ongoing Process

SEO would be a one-time task in an ideal world. An organisation builds your site and optimises the content for your target keywords. Then with a bit of promotion your site starts to rank at the top of the search results. If only this were possible you would be getting an excellent return on your investment.

Oliver Wood
Oliver Wood
The Major Google Algorithm Updates Explained
The Major Google Algorithm Updates Explained

Google is undoubtedly the best search engine. Conduct any search and you get a list of results in an instant that closely match your query. Other search engines are comparable but none come close in terms of quality. For largely this reason, Google continues to lead in global market share:

Oliver Wood
Oliver Wood
3 Effective SEO Strategies For Healthcare Providers
3 Effective SEO Strategies For Healthcare Providers

More people now turn to search engines to find all kinds of information. Google alone processes billions of search queries on a daily basis. A good portion of those queries are searches with local intent such as the latest movie times or restaurants that are nearby. According to a survey on search behaviour, 4 out of 5 consumers use search engines to find local information.

Oliver Wood
Oliver Wood
Is Your Site Stuck on Page 2? How to Push Your Rankings to the First Page
Is Your Site Stuck on Page 2? How to Push Your Rankings to the First Page

IS YOUR SITE STUCK ON PAGE 2? HOW TO PUSH YOUR RANKINGS TO THE FIRST PAGE It can be frustrating. Incredibly frustrating. You worked hard on an implementing an SEO campaign for your site. Your pages are all optimised for their target keywords and you even built some quality links. But you do a quick search for the main keywords that you really want to rank for but your site is still stuck on the second page. Even after months of effort your site has barely moved at all. In fact, it appears to be in the exact same spot as it was before.

Oliver Wood
Oliver Wood
Have You Lost Your Google Rankings? Follow These Steps
Have You Lost Your Google Rankings? Follow These Steps

You are finally on the first page of Google for your target keywords. Traffic is on the rise and business has never been better. Sales are higher than the previous years and you even had to hire new staff to handle the growth. But one day it all comes crashing down and your site is nowhere to be found in Google. What happened?

Oliver Wood
Oliver Wood
3 Local On-Site Optimisation Tips For Mortgage Brokers
3 Local On-Site Optimisation Tips For Mortgage Brokers

If you are a mortgage broker then you know how competitive the industry can be. Simply search for any keywords that are related to home loans and the search results are crowded with major players such as NAB, ANZ, and Westpac. The companies undoubtedly have significant marketing budgets to throw at their website. So it can seem rather hopeless to compete against home loan companies such as these.

Oliver Wood
Oliver Wood
How to Prepare Your Site For Future Google Algorithm Updates
How to Prepare Your Site For Future Google Algorithm Updates

Google is estimated to make hundreds of changes to its ranking algorithm every single year with one or two major releases. These updates are all aimed at further improving the search results for each query. Another purpose is to penalise sites engaged in questionable tactics such as spammy link building or keyword stuffing.

Oliver Wood
Oliver Wood
7 Reasons Why Your Business Should Invest in Digital
7 Reasons Why Your Business Should Invest in Digital

Digital marketing & SEO is far from dead. In fact, it is more important than ever. Billions of searches are performed online every single day. Ranking for keywords relevant in your industry can practically guarantee a steady stream of traffic to your landing pages. But if your site cannot be found online, you are losing visitors and sales to your competitors.

Oliver Wood
Oliver Wood
9 Actionable E-Commerce SEO Tips That Will Boost Your Rankings
9 Actionable E-Commerce SEO Tips That Will Boost Your Rankings

The Internet has fundamentally changed how consumers make purchases. No longer do you need to drive to the store, spend a few hours there, wait in line, complete your purchase, and drive all the way back. At the click of a button you can instantly purchase a new item and have it sent directly to your home. You can do all this and much more right from your computer or mobile device.

Oliver Wood
Oliver Wood
Why does Search Engine Optimisation take so long?
Why does Search Engine Optimisation take so long?

Your site is fully optimised for your keywords and you are still in the process of building links to your pages. You check the search results but your site has barely moved. In fact, your site is still in the same positions as it was before. One might be inclined to believe that SEO doesn’t work.

Oliver Wood
Oliver Wood
5 Questions To Help You Find The Right Agency
5 Questions To Help You Find The Right Agency

There is no doubt about it. Your business needs to stay competitive in the search results. Otherwise, you risk losing sales to competing businesses.

Oliver Wood
Oliver Wood
6 Steps to Optimise Your Blog Posts For SEO
6 Steps to Optimise Your Blog Posts For SEO

You submit new posts to your blog every week. No doubt that you work hard on each before hitting the publish button. But after seven months there is only a slight uptick in traffic.

Oliver Wood
Oliver Wood
5 Reasons Why Your Website is Not Ranking in Google
5 Reasons Why Your Website is Not Ranking in Google

Your website is a valuable asset. One that can drive more targeted traffic and increase sales to your business. But you need to be ranking in the search results for that to happen. Given how competitive the digital landscape is and the constant changes that Google implements, simply having a site is no longer enough to rank.

Oliver Wood
Oliver Wood
The Dangers of Hiring Low Quality Agencies
The Dangers of Hiring Low Quality Agencies

As with any investment you get what you pay for. This is the case for most things. The price you pay for a product or service generally reflects its quality and what you can expect to receive in return. Paying less may save you money in the beginning but it can also cost you dearly in the long term.

Oliver Wood
Oliver Wood
How Long Does SEO Take to Rank a Website?
How Long Does SEO Take to Rank a Website?

“How long does SEO take?” We have been asked this question countless times. New clients are eager to see what SEO can do for their business. And most expect to see measurable results right away. But SEO doesn’t work that way.

Oliver Wood
Oliver Wood
How Major Brand Names Do SEO (And How to Beat Them)
How Major Brand Names Do SEO (And How to Beat Them)

Type in any keyword into Google and chances are you will see a major brand name in the top results or at the very least on the front page. The reason why is primarily due to recent changes in the ranking algorithm that heavily favor brands.

Oliver Wood
Oliver Wood
7 SEO Quick Wins That Rank Your Site Higher in Search
7 SEO Quick Wins That Rank Your Site Higher in Search

So your target audience is online right now searching for products and services that your business offers. Ranking at the top for those search queries can practically guarantee a steady stream of highly targeted traffic to your pages. Which ultimately means more conversions for your business.

Oliver Wood
Oliver Wood
Beginner’s Guide to Search Engine Optimisation (SEO) in 2016
Beginner’s Guide to Search Engine Optimisation (SEO) in 2016

Search results you see today could be completely different tomorrow. This is because the search landscape is constantly changing. To maintain the quality of the search results and account for emerging technologies, Google frequently updates its ranking algorithm. Practices that were once effective in previous years could actually be harmful to your site.

Oliver Wood
Oliver Wood
Are You Unhappy With Your Current SEO Agency?
Are You Unhappy With Your Current SEO Agency?

ARE YOU UNHAPPY WITH YOUR CURRENT SEO AGENCY? It happens. An SEO agency tells you that they can guarantee results for your business. They even show you case studies of clients they have worked with and the results they have been able to achieve. So you are convinced that the company would be a good fit so you decide to sign a contract for their services.

Oliver Wood
Oliver Wood
Bidding on Competitors’ Brand Terms in AdWords
Bidding on Competitors’ Brand Terms in AdWords

AdWords is an excellent marketing channel to increase brand awareness. Billions of search queries are processed every single day. Advertising with AdWords exposes your brand to a global audience searching for keywords relevant to the products or services you offer. The end result is an ad campaign that drives highly targeted traffic to your landing pages.

Oliver Wood
Oliver Wood
Why Reputable Agencies Cannot Guarantee Results
Why Reputable Agencies Cannot Guarantee Results

“We guarantee that you will rank number 1!” “Rank at the top positions for competitive keywords, guaranteed!” “Fast rankings guaranteed in only a few weeks!”

Oliver Wood
Oliver Wood
Are Backlinks Still Important to Achieve High Rankings in Google?
Are Backlinks Still Important to Achieve High Rankings in Google?

WHY BACKLINKS MATTER FOR SEO There are billions of pages on the web and that number continues to grow each day. Google’s mission is to organise that data so it can be easily accessible with a search. Whether you are searching for product reviews of the newest gadget or the latest news in your industry, you can find exactly what you are looking for with a query. And all in an instant with practically no effort on your end.

Oliver Wood
Oliver Wood
An Overview of the Panda and Penguin Algorithm Updates
An Overview of the Panda and Penguin Algorithm Updates

AN OVERVIEW OF THE PANDA AND PENGUIN ALGORITHM UPDATES Panda. Penguin. These are the names of major algorithm updates that Google has rolled out in recent years and that continue to have an impact on the search results. These updates are specifically designed to prevent low quality sites from ranking while rewarding those that adhere to all quality guidelines.

Oliver Wood
Oliver Wood
Why Your Business Needs a Digital Marketing Agency
Why Your Business Needs a Digital Marketing Agency

The digital landscape is never static. It is constantly changing with emerging trends that affect how people search and connect to their favourite sites. Businesses that want to stay successful must be adaptive to their environment. Otherwise, they risk losing a major competitive advantage in their industry.

Oliver Wood
Oliver Wood