Although we all like to believe that we make purchasing decisions based on logic and rational thought, the truth is we are often swayed to a decision based on our emotions.
Bing native ads are already available in beta for the USA and are expected to rollout to more advertisers very soon. PPC experts started testing the new native ad format back in 2015 and while rollout has been slow, initial results have proved promising. Bing announced that their native ads CTR has been approximately 5 – 7 times higher than regular display ads on MSN.
In some cases, it is not always obvious, such as the use of broad match keywords in an AdWords account. Most PPC experts will not heavily use broad match keywords since they trigger for any search query that is remotely similar to the paid keywords. As a result, an ad may show multiple times for an irrelevant search and the advertiser is paying for clicks that do not produce customers.
Leveraging the power of YouTube can be a highly effective force in your digital marketing campaigns. By creating AdWords YouTube ads, you can communicate with your target audience in a highly interactive and entertaining format.
Quality Score and CTR (Click-through-rate) are part of what determines your ad rank, or how your ad performs on AdWords. If you improve one of these factors, you will improve the others since they all work together. As campaigns perform better, they bring the right customers to you as a business owner and reduce your overall ad spend. In this post, we will focus specifically on Quality Score.
There are many steps in creating a well optimised AdWords campaign, but even when you have implemented all the right techniques, there can still be challenges ahead.
Gmail Sponsored Promotions are similar to an email marketing strategy used to build customer loyalty, create awareness, drive revenue, and acquire new customers. With these ads, the targeting is towards users, not cookies. These ads work by displaying a teaser ad on top of the Promotions tab of Gmail inboxes and are another way to drive paid traffic to a website.
Banner blindness is one of the biggest challenges facing display advertising, including AdWords’ GDN (Google Display Network). Statistics show that web users are increasingly banner blind, with display advertising producing the lowest click-through rates and conversion rates compared to search ads and social ads.
Businesses have numerous options available when it comes to reaching their audience online via paid advertising. With Google AdWords, Bing, display advertising, remarketing, sponsored content and paid social, there have never been more ways to reach your target audience.
Google AdWords and Google Analytics go hand-in-hand. If you spend money to advertise on AdWords, you want to know that it is bringing you results as determined by visitor behaviour on your website. A click on an ad is nice, but it does not put money in the bank.
A visitor lands on your website and even adds a product to their shopping cart but then suddenly abandons the process halfway through, losing your business a potential sale.
Ask any business owner what they want more of and one of the responses will be more traffic. The reality is that even with an astounding product line or excellent customer service, you need traffic to your website. More specifically, you need traffic from your target audience to see any meaningful results.
If the quality of the results started to suffer with spammy or low quality pages, users would turn to alternative search engines. In fact, Google is said to make hundreds of changes to its algorithm each year. There is also the occasional update that has major impacts on the search results.
Recently Google announced they would be making user-friendly changes to their AdWords’ price extensions. But before we go there, let’s recap on what price extensions are.
Google recently announced that advertisers in Australia will be charged GST on their invoices starting from November 1, 2016. Initially there was some confusion as to how advertisers would be charged. But it has been confirmed that the additional 10% charge will be added on top of any ad spending for that month. Just like with local purchases and expenses, AdWords costs will be factored into your BAS returns.
Google processes billions of search queries every single day across all devices. Advertisers can create targeted ads to display in the search results and easily segment their audience accordingly. Ads aren’t just limited to the Search Network though.
Performing a comprehensive audit provides invaluable insight that can uncover hidden opportunities and boost the performance of your campaigns. Your campaigns could already be generating sales. But it is still strongly recommended to conduct audits every six months at the minimum.
Your AdWords campaigns are driving a decent amount of traffic to your site. But conversions remain abysmally low. So then you make changes to your ads, test new headlines, and even increase your budgets. An analysis of conversion reports reveal similar figures though, leaving you uncertain about what to do next.
AdWords is an incredibly effective advertising platform. Chances are that your target audience is searching for keywords that are relevant to your products or services. A campaign on AdWords can drive a considerable amount of traffic to your landing pages.
AdWords is a highly effective platform to reach target audiences around the world. Unlike other channels that take time to implement (e.g SEO, social media, etc.), PPC lets you start driving immediate traffic to your landing pages. And you can even segment your audience to make your ads more targeted.
Billions of people around the world use Google to search for just every topic imaginable. Many of these search queries have purchasing intent behind them. Reaching even a fraction of these users can drive considerable traffic to your landing pages and increase sales to your business.
A visitor lands on one of your pages from a search but decides not to purchase and clicks through to another site. In most cases that visitor would be gone forever. But what if it was possible to bring that visitor back through highly targeted ads?
What makes Google AdWords such an effective marketing channel is the level of targeting it offers. Advertisers control practically all aspects of their campaign from the keywords that trigger their ads to how they are displayed on different devices. Budgets can even be easily adjusted depending on the time of day. So you could increase your spending during those hours that get the most traffic.
“SEO is dead”. Or some in the industry would have you believe. The search landscape may look completely different thanks to constant algorithm updates and new changes to the search results. But the truth is that SEO is far from dead and it remains one of the most effective ways to drive targeted traffic and generate more sales.
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