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AdWords IF functions and Ad customisers

Large AdWords accounts with hundreds of products, prices, and special offers are extremely time-consuming to manage manually. Constant changes take away from time to truly strategise on an account, requiring hours instead on tactical changes. However, with customisers in AdWords, management time is cut down significantly for PPC experts and you can reach customers with highly relevant ads in real time.

Latest articles

AdWords IF functions and Ad customisers
AdWords IF functions and Ad customisers

Large AdWords accounts with hundreds of products, prices, and special offers are extremely time-consuming to manage manually. Constant changes take away from time to truly strategise on an account, requiring hours instead on tactical changes. However, with customisers in AdWords, management time is cut down significantly for PPC experts and you can reach customers with highly relevant ads in real time.

Oliver Wood
Oliver Wood
A guide to choosing your AdWords starter budget
A guide to choosing your AdWords starter budget

If you outsource yoaur pay per click advertising, your initial budget will be among the first questions to come up. Businesses are often met with vague, unhelpful answers when they request advice on an initial budget. This is because it is hard for PPC experts to advise you when they know nothing of your financial situation or your goals.

Oliver Wood
Oliver Wood
Highlights from Google Marketing Next 2017
Highlights from Google Marketing Next 2017

Google Marketing Next highlighted the future of digital marketing this week with Google innovations, news about what is coming next, and what is needed now based on consumer demand and expectations.

Oliver Wood
Oliver Wood
A guide to non-skippable video ads and reservation based YouTube ads
A guide to non-skippable video ads and reservation based YouTube ads

The next instalment of our Digital Decisions series made its way to Google headquarters in Sydney, and what a turn out it was! With an interest from business owners all over town, we extended our stay to host 2 full capacity events.

Oliver Wood
Oliver Wood
Compare your performance with AdWords Auction Insights
Compare your performance with AdWords Auction Insights

The digital age has produced an increasingly competitive business world. Thanks to Google’s massive audience base, AdWords has become one of the many battlegrounds on the digital marketing scene.

Oliver Wood
Oliver Wood
Reach More Customers With Local Search Ads on Google Maps
Reach More Customers With Local Search Ads on Google Maps

More consumers today turn to search for local business information and are increasingly doing so from mobile devices. Data from Google has found that 30% of all mobile searches have local intent. The report has also found that 76% of consumers that search from their smartphones visit a store within a day.

Oliver Wood
Oliver Wood
Why Click Through Rates are the meat and potatoes of Good SEO and PPC
Why Click Through Rates are the meat and potatoes of Good SEO and PPC

Whichever KPI you regard as having greatest value will depend upon your business goals. That being said, click through rates are arguably the most vital metric when measuring the effectiveness of both SEO and PPC campaigns for any website.

Oliver Wood
Oliver Wood
Ecommerce SEO: How to Outrank Competitors and Boost Your CTR
Ecommerce SEO: How to Outrank Competitors and Boost Your CTR

With every passing year, online shopping becomes more popular. There are far more online shoppers than just a couple of years ago but there are also far more e-commerce shops. This means competition between these online retailers is becoming fierce.

Oliver Wood
Oliver Wood
How to set up Facebook ads for maximum conversions
How to set up Facebook ads for maximum conversions

It is undeniable that Facebook is the king of the social media world. It is also the platform that has most successfully embraced social advertising with all other platforms following suit.

Oliver Wood
Oliver Wood
How Measure and Use Adwords Data Correctly
How Measure and Use Adwords Data Correctly

Collecting and using data is critical for optimising AdWords campaigns. With it, you can act on what you have learned to improve paid traffic performance with adjustments in bidding, budgeting and targeting optimisation.

Oliver Wood
Oliver Wood
AdWords Automation via Smart Bidding: Best Practices & Optimisation
AdWords Automation via Smart Bidding: Best Practices & Optimisation

In the early 2000s, AdWords was about keywords and bids. Fast forward to today, and Google AdWords now includes time, location, device, audience data and even more signals to help PPC experts make smarter bidding decisions.

Oliver Wood
Oliver Wood
Is your checkout system ruining your conversion rates?
Is your checkout system ruining your conversion rates?

Have you ever had the feeling that your eCommerce website is ticking all the right boxes for Google AdWords conversions, yet somehow you are still missing out on sales?

Oliver Wood
Oliver Wood
8 Pro Tips To Maximize Your Google Shopping Conversion Rates
8 Pro Tips To Maximize Your Google Shopping Conversion Rates

Most e-commerce retailers are already aware of the power Google Shopping holds for their PPC campaigns. According to a 2016 report from Crealytics the PPC industry has seen a massive uptake in spend on product ads over the last two years.

Oliver Wood
Oliver Wood
PPC Keyword Research
PPC Keyword Research

Target the right keywords and you attract more conversions for your business. But target the wrong ones and you can expect an abysmal return. So how do you find the right keywords for your campaign? Most importantly, how do you find keywords that actually drive sales? It starts with understanding your market.

Oliver Wood
Oliver Wood
Google AdWords Keywords Research
Google AdWords Keywords Research

Everyone wants to get the best outcomes possible from their Google AdWords PPC campaigns. Many different factors come into play, but keyword research is one of the most important. If you get that process wrong, your ads will never reach the right people. Getting it right can mean you achieve a low cost per click and cost per conversion. It can also result in you driving the right target audience to your website.

Oliver Wood
Oliver Wood
Adwords: Quality Score & Ad Rank Explained 
Adwords: Quality Score & Ad Rank Explained 

Advertisers bid on target keywords that are relevant to their products or services. Bidding starts when a user conducts a search. The AdWords system then finds all ads that match those keywords and competing advertisers are pitted against each other. In a normal auction, the highest bid would win but ad positions aren’t just solely based on who bids the most. Other factors such as ad relevance and quality are also considered.

Oliver Wood
Oliver Wood
A/B testing mistakes that can cost you big
A/B testing mistakes that can cost you big

A/B testing is an essential tactic for improving the optimisation of your PPC advertising. A/B testing or split testing is the process of running tests to compare performance of different versions of a web page in an effort to find the best version for maximum conversion optimisation.

Oliver Wood
Oliver Wood
What is Google AdWords? Should You Use It?
What is Google AdWords? Should You Use It?

Simply put, AdWords is Google’s advertising system. It allows businesses to feature ads within the Google search results.

Oliver Wood
Oliver Wood
Google AdWords Keywords
Google AdWords Keywords

There is a lot of confusion out there about the use of keywords for pay-per-click marketing. Many people struggle to understand how to identify the correct phrases they need to target. That often means they waste a lot of money through a process of trial and error that doesn’t produce good results.

Oliver Wood
Oliver Wood
Cost Per Action Advertising (CPA)
Cost Per Action Advertising (CPA)

All business owners should aim to pay as little as possible for each advertising conversion. That is the rate at which people who click your ads perform the desired action. In most instances, it means how much you pay for each purchase compared to your total ad spend.

Oliver Wood
Oliver Wood
How To Advertise on Google and Scale Your Business
How To Advertise on Google and Scale Your Business

Every day millions of people use search engines for product research. Advertising on Google allows your business to reach prospects who are searching for your products or services. That kind of targeting on such a large scale is just not possible with traditional forms of advertising. Savvy business owners turn to Google AdWords to expand their businesses and find new customers.

Oliver Wood
Oliver Wood
Google AdWords Ad Groups
Google AdWords Ad Groups

Anyone who wants to engage in PPC advertising using Google AdWords will need to create Ad Groups. It’s important to understand why and how they are used if you want to get the best results. People working in the industry use them every single day to help clients achieve their goals. However, there are many misconceptions out there are how to structure the groups and use them to your advantage.

Oliver Wood
Oliver Wood
What is PPC?
What is PPC?

you’ve heard about PPC but you’re unsure about the details, you’ve come to the right place. The page you’re reading right now will give you the lowdown and explain all the ins and outs. Business owners and individuals can benefit significantly from this form of marketing.

Oliver Wood
Oliver Wood
How to Use Long Tail Keywords in Google Ads
How to Use Long Tail Keywords in Google Ads

Long-tail search terms tend to contain more detail and are more specific. This means they can potentially be more relevant to the product, service or information your company provides.

Oliver Wood
Oliver Wood