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Social Bookmarking Is A Great Tool For SEO Campaigns

There are many SEO strategies that involve a lot of tasks to ensure that a website gets the traffic it needs. It is important for every business owners or webmaster to drive as much web traffic as possible to their site in order to eventually convert these visitors to prospected clients or customers.

Latest articles

Social Bookmarking Is A Great Tool For SEO Campaigns
Social Bookmarking Is A Great Tool For SEO Campaigns

There are many SEO strategies that involve a lot of tasks to ensure that a website gets the traffic it needs. It is important for every business owners or webmaster to drive as much web traffic as possible to their site in order to eventually convert these visitors to prospected clients or customers.

Oliver Wood
Oliver Wood
How a Strong Social Media Strategy Benefits Your SEO
How a Strong Social Media Strategy Benefits Your SEO

Google recently released an update to its ranking algorithm dubbed Panda 4.0 in an effort to improve search results. Sites in violation of the webmaster guidelines were heavily penalised while quality content sites were rewarded with better rankings. The update has made it clear that SEO has dramatically changed.

Oliver Wood
Oliver Wood
Companies that Can Benefit from a SEO Reseller Plan
Companies that Can Benefit from a SEO Reseller Plan

SEO is a very important marketing tool for almost all organisations of the world. In today’s Internet driven world, companies just cannot do without a prominent online presence. People are out there, looking for all types of things and services to buy and the Internet connects business owners with potential clients. It is no secret that companies that have good online visibility make the most money and pull most customers.

Oliver Wood
Oliver Wood
4 Website Design Trends in 2015
4 Website Design Trends in 2015

Design elements that were once popular such as Flash are largely outdated as more companies shift their attention on simple and efficient designs. Why? Because designs that remove all distractions and provide an intuitive user experience are more likely to drive conversions. And sites with a poor user experience only serve to push visitors away.

Oliver Wood
Oliver Wood
5 Marketing Strategies to Increase Visibility on Social Media
5 Marketing Strategies to Increase Visibility on Social Media

More companies have already begun to allocate more funds towards digital marketing. One study suggests that global online ad spending will soon overtake newspaper and magazine expenditures in 2015, an unprecedented shift.

Oliver Wood
Oliver Wood
Why Custom Website Design Is Better
Why Custom Website Design Is Better

Websites and other online pages can be very crucial for a person or business to achieve success online. Almost everyone now checks out the internet almost everyday. People are now more aware of the role the social media and websites play when it comes to achieving the goals of businesses.

Oliver Wood
Oliver Wood
5 Ways to Design Awesome Testimonial Pages
5 Ways to Design Awesome Testimonial Pages

The Internet makes it easy to quickly search for product reviews prior to completing a purchase. If you see that a product has been highly rated, you are far more likely to follow through. But seeing a product with an overwhelming number of one-star ratings is likely to make you reconsider.

Oliver Wood
Oliver Wood
How To Get A Featured Snippet In Google For Your Content
How To Get A Featured Snippet In Google For Your Content

Google’s featured snippets can offer even more prominence for your website than a standard position one listing. This is why it is often referred to as ‘ranking in position zero’.

Oliver Wood
Oliver Wood
3 Most Important Google Ranking Signals in 2017
3 Most Important Google Ranking Signals in 2017

A study from BrightEdge found that organic traffic beats out all other marketing channels by a significant margin, driving 51% of all online visitors to B2B and B2C sites. In comparison, paid search only accounted for 10% of traffic while social media only drove 5%.

Oliver Wood
Oliver Wood
Local SEO: How to Rank in Google’s Local Search Pack
Local SEO: How to Rank in Google’s Local Search Pack

Your target audience is searching online right now for products or services your business offers. But simply having a website isn’t enough to rank for your keywords.

Oliver Wood
Oliver Wood
Unlock LinkedIn advertising for your PPC strategy
Unlock LinkedIn advertising for your PPC strategy

PPC is not just for search engines and independent publishers anymore. In the modern digital world, online advertising is also dominated by social media sites.

Oliver Wood
Oliver Wood
4 essential steps to get your travel website on the map
4 essential steps to get your travel website on the map

Let’s face it, when it comes to dreaming of your next holiday destination, the vast majority of us will research, plan and book everything online. If you’re in the travel or hospitality industry, how does your website currently stack up? Could your online presence do with a boost?

Oliver Wood
Oliver Wood
Should you use Dynamic Search ads?
Should you use Dynamic Search ads?

Unfortunately for larger businesses, particularly big e-commerce companies, building and maintaining campaigns can be especially time-consuming. With all the bid strategies, targeting, remarketing, search, display and shopping methods,

Oliver Wood
Oliver Wood
How to choose the right AdWords bidding strategy
How to choose the right AdWords bidding strategy

When it comes to a successful PPC advertising strategy there are many different components to envisage. Your targeting strategy, your quality score, your landing pages and ad copy are all major considerations, yet without a high-quality bidding strategy, these other elements won’t get very far.

Oliver Wood
Oliver Wood
AMP for ads from Google I/O
AMP for ads from Google I/O

Accelerated Mobile Pages (AMP) were launched in 2016 and Google I/O in 2017 included sessions about what is working with AMP, where improvement is needed, and applications for publishers, merchants, and advertisers.

Oliver Wood
Oliver Wood
How to detect and stop Click Fraud in PPC advertising
How to detect and stop Click Fraud in PPC advertising

With the right knowledge and techniques, PPC marketing can bring you great success. It can create more awareness around your brand, send traffic to your website and even increase conversions to deliver more profit. However, novices and experts alike know that PPC management isn’t always easy.

Oliver Wood
Oliver Wood
Branded AdWords Strategies Guide for Large Businesses
Branded AdWords Strategies Guide for Large Businesses

PPC experts have long understood the importance of branded Google AdWords campaigns. They are an easy way to increase your conversion rate and guard against competitors stealing your customers by bidding on your company name.

Oliver Wood
Oliver Wood
Cleaning up your Google Shopping Data Feed
Cleaning up your Google Shopping Data Feed

Before creating shopping ads with Google AdWords, you first need to upload your product catalog into Google Merchant Center because this data is what feeds into your shopping ads and the quality of your data will impact your conversion rates.

Oliver Wood
Oliver Wood
Common B2B AdWords problems And How To Fix Them
Common B2B AdWords problems And How To Fix Them

With cutting edge targeting, bidding options and excellent ways to build a rich audience with high intent users, it is a fantastic opportunity for all businesses.

Oliver Wood
Oliver Wood
Get more creative on the display network with rich media ads
Get more creative on the display network with rich media ads

Google’s search ads and remarketing ads boast higher CTRs and CVRs than display advertising but neither of these campaign types can reach new audiences before they search. This gives the display network the very important job of growing your reach and brand awareness.

Oliver Wood
Oliver Wood
How to create successful PPC campaigns for niche markets
How to create successful PPC campaigns for niche markets

In the world of digital marketing, the term niche has come to encompass many different meanings. Niche is often used to denote a specialist in a particular industry, for example, a retailer who only provides sunglasses, rather than selling multiple attire.

Oliver Wood
Oliver Wood
How to Scale High Converting GDN Campaigns
How to Scale High Converting GDN Campaigns

The Google Display Network (GDN) offers numerous options for targeting. PPC experts can reach people at different stages in the buying funnel with keyword targeting, Gmail Sponsored Promotions, remarketing, in-market, YouTube, similar audiences, and placements.

Oliver Wood
Oliver Wood
Crash course: Email marketing that works
Crash course: Email marketing that works

Email lists are highly coveted by businesses because once you have an email you have a potential lead. The ability to communicate directly with your audience from their inbox can be invaluable in generating conversions but it can also be a challenge. If your emails do not resonate with your leads, they can unsubscribe, delete them or report them as spam, which will develop some disappointing reports.

Oliver Wood
Oliver Wood
6 PPC campaign hacks to improve your conversion rates
6 PPC campaign hacks to improve your conversion rates

High conversion rates are the heart of most PPC advertising campaigns. While some campaigns focus on clicks or impressions, making a profit is always the end goal for businesses undertaking any marketing endeavour.

Oliver Wood
Oliver Wood