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Drive More Targeted Traffic With These Mobile SEO Strategies

Data from Google has found that 4 out of 5 consumers use search for local information. Capturing even a portion of those searches ultimately translates to more targeted traffic for your business.

Latest articles

Drive More Targeted Traffic With These Mobile SEO Strategies
Drive More Targeted Traffic With These Mobile SEO Strategies

Data from Google has found that 4 out of 5 consumers use search for local information. Capturing even a portion of those searches ultimately translates to more targeted traffic for your business.

Oliver Wood
Oliver Wood
How To Reach More Customers With Local SEO
How To Reach More Customers With Local SEO

Data from Google has found that 4 out of 5 consumers use search for local information. Capturing even a portion of those searches ultimately translates to more targeted traffic for your business.

Oliver Wood
Oliver Wood
The Definitive Guide To Uncovering Lucrative Keywords
The Definitive Guide To Uncovering Lucrative Keywords

That means that your target audience is searching for products or services your business offers. Ranking for those queries positions your brand in front of more potential customers, driving more targeted traffic and sales to your bottom line.

Oliver Wood
Oliver Wood
Blogging for Beginners: Why You Should NOT Overthink Your Blog’s Design
Blogging for Beginners: Why You Should NOT Overthink Your Blog’s Design

Publishing quality content is at the heart of content marketing. It helps establish your brand as an industry authority which potentially translates to massive returns for your business.

Oliver Wood
Oliver Wood
FOUR REASONS WHY A WHITE BACKGROUND IS BETTER FOR YOUR WEBSITE
FOUR REASONS WHY A WHITE BACKGROUND IS BETTER FOR YOUR WEBSITE

It goes without saying that there are probably a million things you can do to heighten that experience, but a few of them do get overlooked once in a while. Like the background colour, for instance.

Oliver Wood
Oliver Wood
How Website Optimisation Drives Business Objectives
How Website Optimisation Drives Business Objectives

Traffic figures are steadily rising as expected with the latest marketing campaign. But a deeper look at the numbers reveal that sales are stagnating. A website can generate tens of thousands of hits a day and still fail to bring in sales.

Oliver Wood
Oliver Wood
User Testing Tools to Optimise Your Website’s Usability
User Testing Tools to Optimise Your Website’s Usability

Companies that don’t adapt risk losing market share to their competitors. It’s a constant challenge that organizations face as their industry evolves and new technology emerges. One example that immediately comes to mind is BlackBerry, a company that was once at the top of its industry but quickly lost its lead when it failed to notice the shift towards touchscreen devices.

Daniel Emery
Daniel Emery
Drive More Online Sales With a Mobile Responsive Design
Drive More Online Sales With a Mobile Responsive Design

Businesses must learn to quickly adapt or else risk losing market share. Examples include implementing the latest SEO best practices and driving engagement on social media. These two areas will continue to see drastic changes as algorithms become more sophisticated and as competition heats up.

Oliver Wood
Oliver Wood
Use These 4 Proven Design Tips to Increase E-Commerce Sales
Use These 4 Proven Design Tips to Increase E-Commerce Sales

Having a strong online presence is key to driving business objectives. Visitors are able to engage directly with your brand and make a purchase for a product or service. A cohesive marketing strategy helps your website rank higher in the search engines and attract customers through different platforms.

Oliver Wood
Oliver Wood
7 Essential Web Design Tips For Local Businesses
7 Essential Web Design Tips For Local Businesses

And even more so if a majority of your customers are local. That’s because your target market will likely discover your business through an online search or social media. Which is why having an engaging site is the first step to gaining a competitive advantage.

Oliver Wood
Oliver Wood
7 Emerging Trends That Will Continue to Shape Web Design in 2017 
7 Emerging Trends That Will Continue to Shape Web Design in 2017 

Some trends that were once wildly popular (e.g. Flash animations) are hardly used anymore while others have started gaining immense traction. Predicting which trends will draw attention is always difficult given the nature of the industry. But certain patterns start to emerge until it becomes impossible not to take notice.

Oliver Wood
Oliver Wood
Landing Page Testing: What to Test, to Drive More Conversions
Landing Page Testing: What to Test, to Drive More Conversions

It may appear suddenly or during an encounter with another individual. It’s that uncomfortable feeling we get in our gut that something isn’t right. It may turn out to be something seemingly minor but often trusting our instincts can work in our favour.

Oliver Wood
Oliver Wood
5 Steps to Optimise Your Websites User Experience (UX)
5 Steps to Optimise Your Websites User Experience (UX)

If your site has high bounce rates or low conversion rates, it can often be attributed to poorly designed pages. But there is another key piece that many tend to overlook: User experience (UX) design.

Oliver Wood
Oliver Wood
SEO and Web Design For a One-Page Site
SEO and Web Design For a One-Page Site

One-page websites take a minimalistic approach by eliminating the complexity that a multi-page site would have. Instead of clicking through to different pages, users simply scroll or up down to access the page’s content. The linear design provides an intuitive browsing experience and lets companies better control the user journey.

Oliver Wood
Oliver Wood
Website Builders vs Hard Coding: Which is Right For Your Business?
Website Builders vs Hard Coding: Which is Right For Your Business?

The Internet has had a fundamental impact across all major industries. Now, anyone with a web-enabled device can communicate and transact with people from around the world. While the Internet has only been around since the 90s, it’s almost impossible to imagine life without it.

Oliver Wood
Oliver Wood
5 Ways to Use Social Proof in Your Website Design to Boost Conversions
5 Ways to Use Social Proof in Your Website Design to Boost Conversions

People look to social cues in their immediate environment to guide their own behavior. In the famous elevator experiment, participants were asked to face the opposite direction in an elevator. Meanwhile, unknowing subjects conformed almost immediately.

Daniel Emery
Daniel Emery
Using Web Marketing Tools to Succeed in the Internet
Using Web Marketing Tools to Succeed in the Internet

The Internet is a very powerful conduit in which local businesses can find success. Many businesses have physical locations, others are virtually-based, and other businesses have physical stores and virtual sites.

Oliver Wood
Oliver Wood
7 Must Have WordPress Plugins to Install
7 Must Have WordPress Plugins to Install

It’s also one of the world’s most popular platforms as it is used on more than 23.3% of the top 10 million sites. But what really makes WordPress so versatile is the functionality that can easily be added through a wide selection of plugins. The plugin directory has over over 36,940 plugins available for download and counting.

Oliver Wood
Oliver Wood
Web Hosting Services Can Help Your Business Grow
Web Hosting Services Can Help Your Business Grow

The web is now flooded with many websites more than ever. This development can be attributed to a lot of aspects. Among the many aspects that has opened wide the doors of opportunities for many individuals, organizations and businesses with the use of the internet is website hosting.

Oliver Wood
Oliver Wood
Reel Time Media - Will it succeed?
Reel Time Media - Will it succeed?

Recently we were approached by a company called Reel Time Media asking whether we would be interested in selling up to become part of a larger group of amalgamated companies all within the web and digital marketing space.

Oliver Wood
Oliver Wood
SEO Linking building and you
SEO Linking building and you

Marketing and advertising is now donning a new suit with the dominance of the internet. Individuals and businesses are now promoting what they have through internet media. It is unthinkable nowadays that a business would flourish and even compete in the market without any web presence.

Oliver Wood
Oliver Wood
Optimise Your Mobile Site and Make More Money: 3 Simple Tips
Optimise Your Mobile Site and Make More Money: 3 Simple Tips

If you own a website on the internet, you’re most likely thinking of earning an income from it, or are already doing so. However, turning it into a virtual storefront isn’t often as easy as it looks.

Oliver Wood
Oliver Wood
How to Conduct an SEO Audit For Improved Website Performance
How to Conduct an SEO Audit For Improved Website Performance

Performing a comprehensive audit of your website is extremely valuable. Given the constant algorithm changes in the search engine and potential risk of being a target of link spam, audits are necessary to identify and address all potential website issues.

Oliver Wood
Oliver Wood
How to Get Started With SEO on a Limited Budget
How to Get Started With SEO on a Limited Budget

The search engine landscape is constantly changing to deliver better and more relevant results. An algorithm update from Google was recently released to prevent poor quality sites from ranking. This is good news for the end consumer but creates challenges for business owners and marketers.

Oliver Wood
Oliver Wood