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Black Hat vs White Hat SEO: What You Need to Know

Have you ever watched a movie and noticed how the villain always wore black and the hero wore white? The villain would be seen taking sneakier measures to cross the finishing line faster but the results would always favour the hero who persevered, right? Well, SEO follows a familiar theme.

Latest articles

Black Hat vs White Hat SEO: What You Need to Know
Black Hat vs White Hat SEO: What You Need to Know

Have you ever watched a movie and noticed how the villain always wore black and the hero wore white? The villain would be seen taking sneakier measures to cross the finishing line faster but the results would always favour the hero who persevered, right? Well, SEO follows a familiar theme.

Oliver Wood
Oliver Wood
The Future of Voice Search
The Future of Voice Search

It’s undeniable that the popularity of voice search is on the rise. Right now, we’re in a time where the need for information is instant and the focus is on the customer experience. Enter the voice-enabled search function.

Oliver Wood
Oliver Wood
The Best Free Keyword Research Tools
The Best Free Keyword Research Tools

If you’re new to the SEO game, Keywords Everywhere is a great starting kit. With Keywords Everywhere you are able to assess your keyword’s search volume, cost per click and competition data.

Oliver Wood
Oliver Wood
How to do SEO Keyword Research
How to do SEO Keyword Research

While Google’s algorithms may always be changing, the root of SEO keyword research stays the same. In order for you to master your Google ranking, it’s important that your keyword research game is top notch.

Oliver Wood
Oliver Wood
How to Recover Abandoned eCommerce Carts
How to Recover Abandoned eCommerce Carts

As an online retailer, the concept of eCommerce cart abandonment is likely the bane of your virtual reality. People scroll through your products, duly adding things to their carts, only to close your website and carry on with their lives, leaving a cyber trolley with an existential crisis behind.

Oliver Wood
Oliver Wood
What to Expect from WordPress 5.0 (and Gutenberg too!)
What to Expect from WordPress 5.0 (and Gutenberg too!)

WordPress is, simply put, the internet’s most popular content management system. In fact, it currently powers 32% of the world’s websites and has been growing its market share steadily over the years (in 2011, just 11% of websites relied on WordPress).

Oliver Wood
Oliver Wood
How to Use Smart Web Design to Improve CRO
How to Use Smart Web Design to Improve CRO

Getting your web design sorted is probably high up there as one of your first tasks and lucky you, you’ve found a talented and creative web designer you just love.

Oliver Wood
Oliver Wood
How to Design High Converting Landing Pages
How to Design High Converting Landing Pages

SEO (search engine marketing) is an absolutely indispensable part of any marketing campaign. Ranking for relevant queries positions your brand in front of prospects ready to buy. That kind of visibility means a serious competitive advantage for your business.

Oliver Wood
Oliver Wood
Why Citations are an Important Part of Local SEO
Why Citations are an Important Part of Local SEO

Even if you have a strong organic SEO presence, you should still focus attention and effort on local SEO. When it comes to ranking at the top of the search engines, Google places a lot of emphasis on how many citations a business has as well as the sources of these citations.

Oliver Wood
Oliver Wood
How to Recover from a Google Penalty
How to Recover from a Google Penalty

Search engine traffic online is the lifeblood of many websites; without organic traffic coming from search engines, many sites would be left completely unknown. Sure, you can get traffic from paid ads and social media sites, but to ignore the potential of search engines would be a huge mistake.

Oliver Wood
Oliver Wood
How To Do Local SEO: A Beginner's Guide to Local SEO
How To Do Local SEO: A Beginner's Guide to Local SEO

The SEO strategy for attracting a national or global audience is different than getting people to visit your physical location or getting exposure among a regional population. If you want to reach potential customers closer to home, you’ll need to perform a few additional steps.

Oliver Wood
Oliver Wood
How to Get Started With Video Ads on YouTube Using Google AdWords
How to Get Started With Video Ads on YouTube Using Google AdWords

Over a decade later, the platform (now owned by Google) has become the most popular destination for user-generated content from instructional videos to live streams. Whether you’re looking for tutorials on how to build a computer or just want to relax with funny cat videos, chances are you’ll find it on YouTube.

Oliver Wood
Oliver Wood
5 Actionable Tips to Get the Most Out of SEO and Start Ranking in Google
5 Actionable Tips to Get the Most Out of SEO and Start Ranking in Google

Numerous factors come into play—Algorithm updates, increased competition, user behaviour, etc. All of which means that ranking for competitive keywords is harder than ever.

Oliver Wood
Oliver Wood
AdWords Remarketing: 6 Ways to make a small remarketing audience bigger
AdWords Remarketing: 6 Ways to make a small remarketing audience bigger

Advertisers and Google AdWords experts well-versed in remarketing know it is a powerful tool that can enhance CTR and conversions on both display and search networks.

Oliver Wood
Oliver Wood
What Our Clients Say: HyperSports
What Our Clients Say: HyperSports

Perth Web Design Review. Our company HyperSports manufacture sportswear, uniforms, workwear clothing etc, we do it all in-house. From supplementation through to screen printing, embroidery, the whole host of things really. The business has been operating for an excess of 30 years,

Oliver Wood
Oliver Wood
Amazon vs Google Shopping: Where should retailers put their PPC budget?
Amazon vs Google Shopping: Where should retailers put their PPC budget?

The ecommerce market has exploded over the last few years with Amazon & Google Shopping. With the market continuing to grow, there is big business to be made from any platform that can help sellers to better market their products online.

Oliver Wood
Oliver Wood
SEO Checklist
SEO Checklist

Launching a new site is an enormous undertaking. It requires months of development from initial conception to design and implementation. All that hard work culminates into a highly anticipated launch for the world to see what your business has to offer. But unless your brand is already well known, having a site isn’t enough to reach your audience, so you’ll need SEO.

Oliver Wood
Oliver Wood
Sell Online With WooCommerce
Sell Online With WooCommerce

More consumers are now shopping online than ever before across all devices. Data from Statista shows that global B2C eCommerce sales will reach 1.92 trillion dollars in 2016. That figure is only expected to continue in an upwards trend as more people around the world connect online.

Oliver Wood
Oliver Wood
3 Reasons Why Speed Matters When Designing a Website
3 Reasons Why Speed Matters When Designing a Website

Nothing is more frustrating than staring at a blank page after a few seconds. Even with a quality design, your site will fail to keep visitors engaged if it loads too slowly. Loading times largely determine whether visitors will stay on your site or navigate elsewhere to a competing page.

Oliver Wood
Oliver Wood
How to Design a Search Engine Friendly Site For Maximum Visibility
How to Design a Search Engine Friendly Site For Maximum Visibility

Google processes billions of search queries every single day. Whether you sell products to a global audience or provide services to local customers, the search can be an incredibly lucrative marketing channel. Your target market is likely searching right now for keywords that are relevant to the products or services your business offers. Ranking for these keywords can drive a considerable amount of traffic to your pages.

Oliver Wood
Oliver Wood
Which Content Management System (CMS) Should You Choose
Which Content Management System (CMS) Should You Choose

Even with a beautifully designed site, visitors have zero incentive to stay without content that captures their attention. So it comes as no surprise that more companies are investing in content creation as a means to:

Oliver Wood
Oliver Wood
An In-Depth WordPress SEO Guide For Higher Rankings
An In-Depth WordPress SEO Guide For Higher Rankings

Its ease of use and versatility has made it one of the most popular platforms, currently powering 26.4% of the top 10 million sites in the world. That number will only continue to grow given how simple and straightforward it is.

Oliver Wood
Oliver Wood
Best Practices For Designing a Mobile Friendly Site
Best Practices For Designing a Mobile Friendly Site

More consumers than ever before are using mobile devices to search for information online and even to complete purchases. Traffic has always been most dominant from desktops but now we are seeing the complete opposite. According to data from comScore, global traffic from mobile devices is now outpacing traffic on desktops.

Oliver Wood
Oliver Wood
3 Key Principles of Web Usability That Can Make or Break Your Site
3 Key Principles of Web Usability That Can Make or Break Your Site

That is how long the average online users stay on websites before moving to the next one. Research has shown that a majority of page visits last less than a minute. Fail to make a lasting impression with your visitors and you can expect engagement to suffer as a result.

Oliver Wood
Oliver Wood